It’s not coincidence that Fuji components remain the highest quality rod components worldwide. The Japanese are famous for their fastidious dedication to quality and equally known for their commitment to innovation. Together, these mantras result in a global force that drives an entire industry. Every major improvement for over four decades has been nurtured and born of Fuji. The first ceramic ring; technology that eliminated shock rings; deep-pressed ring design; titanium; single leg frames; stamped, no-weld frames; proprietary polishing techniques; innovative frame finishes, coatings and plating; and recently, tangle-free frame designs…ALL first came from Fuji. Together with build strategies like the New Guide Concept, Fuji has remained the dynamic voice for improvement across the spectrum of rod building.